Cha-ching: BP to expand program that allows motorists to cash-in on loyalty card discounts
By Mark Williams, APThursday, February 11, 2010
BP expands program that rolls back gas prices
BP starts a new program to attract drivers by giving them a break when they fill up.
The oil company said Thursday that it is installing technology throughout its network of 10,000 gas stations nationwide that will allow drivers to redeem instant cents-off-per-gallon savings rewards from retailers at the pump.
The BP program is similar to those offered by grocery stores and other retailers across the country who partner with gas stations to reward loyal customers with cheaper fuel.
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