CBS takes new spin on daytime programming with talk show after ‘As the World Turns’ ends

By AP
Wednesday, July 21, 2010

CBS to launch celebrity-hosted daytime talk show

LOS ANGELES — CBS will take a new view of daytime after the end of “As the World Turns.”

When the soap opera concludes its 54-year run in September, it will be replaced by an hour-long daily talk show with six celebrity co-hosts — all women, an echo of ABC’s popular “The View” series.

CBS announced Wednesday that the hosts of the as-yet untitled daytime show include Sharon Osbourne; Sara Gilbert of TV’s “Roseanne” fame; Holly Robinson Peete from “Celebrity Apprentice;” Broadway actress Marissa Jaret Winokur; Leah Remini of “The King of Queens;” and Julie Chen, who hosts CBS’ “Big Brother” and “The Early Show.”

Gilbert developed the program, which will be the network’s only daytime talk show, and is its executive producer. It’s set for a fall debut, but a specific date was not announced.

The show will take a moms’ view of entertainment and news stories. The hosts all have children, ranging in age from infants to adults.

Chen will give up her “Early Show” co-anchor role but will continue to appear on the morning program, CBS News said. Chen, who is married to CBS Chief Executive Leslie Moonves, will remain as “Big Brother” host.

The decision to air the series was made by CBS Entertainment President Nina Tassler, CBS spokesman Chris Ender said.

The pilot stood out as a “show with a familiar form but with big personalities and a distinct point of view coming through the lens of moms,” Ender said. “It broadens our slate of daytime shows, and we think it has the potential to stand out and make some noise.”

CBS is owned by CBS Corp.

Online:

www.cbs.com

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