Finnair announces winner of quality gauging contest

HELSINKI - Nordic airlines Finnair Tuesday announced the winner of a contest conducted to gauge quality of its flights and the experience of travelling to various destinations.

The contest ‘Quality Hunter’, started in September under the airlines ‘Rethink Quality’ web forum, was won by Denmark’s Christina Lund Sorensen.

Since last September, Christina Lund Sorensen (Denmark), Ella Marshall (United Kingdom), Warren Singh-Bartlett (Lebanon) and Wolfgang Wagner (Germany) have reported their unbiased opinions on flights, airports and services to Finnair as independent advisors.

The four contestants blogged on their two-month-long travels across Europe, Asia and the US.

“We are very satisfied with the work that the Quality Hunters have done. We at Finnair would like to thank Christina, Ella, Warren and Wolfgang for their dedication to their task,” said Antti Nieminen, director of marketing innovation at Finnair.

“We will continue to pay close attention to our customers’ opinions and take these into account in our service development,” added Nieminen.

Sorensen was named the ‘Top Quality Hunter’ with over 1,300 votes. The ‘Rethink Quality’ website was visited by 5,71,803 readers from 189 countries over three months.

The airline said that the contestants visited 50 cities in 23 countries and also met with key Finnair executives to discuss the quality and improvement of the airline.

“I hope we have been able to inspire people in their way of travelling and that we have inspired Finnair to achieve the level of quality that they wish to be associated with,” Sorensen said.