Johnson & Johnson launches nicotine gum in India
By IANSMonday, December 20, 2010
MUMBAI - Leading pharmaceutical company Johnson & Johnson Ltd Monday launched its nicotine gum brand Nicorette in India. The sugar-free gum helps reduce nicotine craving.
“Nicorette is not just a chewing gum, but a complete infrastructure and support system that can help smokers quit the habit and lead a healthier life,” Tushar Murdeshwar, Johnson & Johnson India general manager for marketing, said.
Beginning Dec 25, Nicorette will be available in packs of 4mg (10 gums) for heavy smokers through a doctor’s prescription. Also available is an over-the-counter product of 2mg (4 & 10 gums)for light smokers.
A nicotine replacement therapy (NRT) product, Nicorette provides therapeutic and clean nicotine, slowly and in lesser quantities as compared to a cigarette. It is just enough to satisfy the smoker’s nicotine craving.
