Reliance Securities sets up customer care call centre

MUMBAI - Reliance Securities Limited (RSL), a leading retail broking house, announced the setting up of its dedicated call centre to provide customer-centric services with technology support, an official said Tuesday.

“This call centre will help our customers in availing a diverse range of service offerings while allowing them to trade in a hassle-free and time-saving manner over the phone,” said Reliance Securities Limited executive director Vikrant Gugnani.

The 100-member team at the call centre, which also includes 55 people for call-n-trade set-up, will respond to clients’ queries, their requests and also assist them in placing trading orders.

The call centre is divided into two parts - help desk and dealing desk, with defined job responsibilities. The focus of the help desk is to answer clients’ calls on products, services and other related issues, while the dealing desk will primarily update clients on market and assist them in placing orders and tracking their portfolio.

The company has plans to more than double the head count at the call centre in the next one year. “With the customer-base increasing rapidly, we plan to increase the head-count tally of the call centre to over 200 next year,” he added.