Audi’s January sales zoom 57 percent
By IANSFriday, February 4, 2011
NEW DELHI - German luxury car manufacturer Audi’s Indian subsidiary Friday reported a 57 percent growth in sales in January, which stood at 480 units as compared to 306 units in the like period of 2010.
Audi has continued this successful performance in January 2011. Based on this achievement and the current market conditions, we expect exceptional growth this year, Michael Perschke, head of Audi India, told reporters on the sidelines of the company’s launch of premium luxury sedan A8 L.
According to Perschke, Audi has became the fastest growing luxury brand in India with the sale of over 3,000 units in 2010 and a sales growth of 81 percent.
We expect our sales number in 2011 to grow at a minimum level of 50 percent, this should take our total sales figures to over 4,000 units, Perschke said.
The company also expanded its portfolio of products in India with the launch of the premium luxury sedan A8 L, priced from Rs.8.9 million (ex showroom Delhi) onwards.
The launch of Audi A8 L is a milestone for us. It marks the entry of our new flagship in India. This super luxury sedan will allow us to further build upon the tremendous growth potential, Perschke said.
The super luxury sedan is equipped with the 4.2 FSI petrol engine with light aluminum body and elegant interior using premium materials, like the superior Valcona leather used on the seats and brushed aluminum or fine woods used in the optional inlays, the company claimed.
The German car manufacturer also opened the largest luxury car showrooms in the country with two storey facility in New Delhi displaying 20 cars in a space of over 30,000 sq. ft.
