Incredible India campaign to hit domestic market soon

NEW DELHI - The Incredible India campaign, which showcases major holiday destinations and has won international awards, will now be promoted in the domestic market too.

“The Incredible India commercial, which has won several prestigious international awards should be used in domestic markets too as the film has the quality to stir the imagination of not just the foreign travellers but also domestic tourists who sustain our tourism industry,” union Tourism Minister Kumari Selja said here Thursday.

She was speaking while felicitating the entire team that was involved in producing the television commercial that has appeared during the Oscar, Grammy and BAFTA award functions.

The Incredible India campaign, which has won international awards at Berlin, Poland, Romania, France, Portugal, the Czech Republic and Croatia, has been jointly made by an NGO that works in the area of tourism — Experience India Society and Nirvana Films.

So far, the campaign has been promoted abroad and now the ministry plans to aggressively promote it in the country.

In November, the campaign picked up the prestigious Grand Prix Award in Vienna, Austria.