Casio India studying market for girls’ watches
By IANSFriday, June 11, 2010
CHENNAI - Diversified electronic products company Casio India is focussing on the youth to increase its market share in the watch segment to 10 percent.
Promoting aggressively the G-Shock and upmarket Edifice watches for men, Casio plans to re-enter the girls watch segment with its Baby-G range.
“We are now doing a market survey for our Baby-G range of watches. Casio is not known for ladies watches. We are finding out from our channel partners on the market for the Baby-G watches targeted at young girls,” Kulbhushan Seth, head, sales and marketing, told reporters here Friday.
The watches will be retailed upwards of Rs.2,500, he said.
Asked about competition from the Fastrack range of youth watches from Titan Industries, he said: “We are not a price point player. Times are changing and we feel it is changing for the better for us. With increased disposable income people now own multiple watches.”
Expecting a turnover of Rs.140 crore this fiscal, Casio plans to expand pan India, eyeing key cities like Delhi, Goa, Chennai, Bangalore.
“Our current focus is to reach our watches to multi brand outlets.
Exclusive showrooms will not be viable in the current volumes,” Seth said.
