Singer Shaan donates old spectacles for the needy

MUMBAI - Popular Bollywood singer Shaan has donated his old spectacles to NGO One Sight Foundation as part of “20:20 by Ray-Ban” campaign that aims to provide glasses to the needy.

“I am pleased to donate my frames for this cause which will help people to see the world better,” Shaan said.

Under the campaign, customers can trade-in their old spectacles and get 20 percent off on brand new Ray-Ban optical frames. The spectacles thus collected are cleaned and repaired by the One Sight Foundation, which runs vision care charitable programmes, and then donated to those underprivileged who cannot afford to buy spectacles.

Speaking about the initiative, Amitabh Sehdev, marketing manager of Luxottica India, said: “Millions of people suffer from poor vision simply because they don’t have access to or cannot afford care.”

“With the launch of the “20:20 by Ray-Ban” campaign, we present the consumers a chance to avail of an attractive offer while also giving them an opportunity to get involved and help,” he added.

The month-long campaign that runs till Aug 31 is being aired on leading radio stations and in print dailies across India with teasers like “Magic happens when old spectacles meet 20:20″, “Why does 20:20 leave me feeling very good”, “Are we all doing the 20:20 together” and “This 20:20 will be a bit different with Ray-Ban”.

Ray-Ban is a brand of the Luxottica Group, a leader in premium fashion, luxury and sports eyewear, with over 6,150 optical and sunglasses retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong and well balanced brand portfolio.

In 2008, the Luxottica Group posted consolidated net sales of 5.2 billion euros. Additional information on the Group is available at www.luxottica.com.

One Sight, a Luxottica group foundation, is a family of charitable vision care programmes dedicated to improving vision through outreach, research and education. Since 1988, these charitable efforts have provided free vision care and eyewear to more than seven million people in need around the world and have granted millions of dollars towards optical research and education.