PricewaterhouseCoopers launches new branding initiative

NEW DELHI - The new visual identity of the global advisory firm PricewaterhouseCoopers went live Monday with the new logo, a simplified version of the earlier one, during the re-launch of PwC’s website across the world.

“PwC has refreshed its branding in order to strengthen, and modernise how it represents its worldwide network to its clients, its people and the communities in which it operates,” the firm said in a statement.

Under the new branding, the logo of the firm has been simplified and will consist only the initials “pwc” in lower case type.

In practice, the initials “PwC” have been used interchangeably with “PricewaterhouseCoopers” both within and outside PwC since its formation in 1998.

“We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC,” said Dennis Nally, chairman, PwC International.

“PricewaterhouseCoopers” remains the full name of the global organisation for legal purposes, and will be the name used by pwc firms to sign company audits.

“Our decision to make this change now is because over the last decade PwC has continued to grow and evolve and a concise consistent Brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets,” said Gautam Banerjee, chairman, pwc India.

Earlier this year pwc had invited bad press owing to the Satyam scam.

The Bombay High Court had ruled that capital market regulator Securities and Exchange Board of India (SEBI), had the jurisdiction to make investigation in the audit firm for its alleged involvement in the fraud at Satyam Computer Services.