Telecom VAS to touch Rs.200 billion by 2015
By IANSThursday, March 25, 2010
GANDHINAGAR - Value Added Services (VAS) of the telecom sector are expected to touch Rs.200 billion by 2015 from the current Rs.650 million after the introduction of 3G services, an Airtel official said Thursday quoting industry estimates.
Shivan Bhargava, Airtel Gujarat circle chief, said: “VAS revenues contributed 10 percent of total revenues for any operator and this was expected to touch 20 percent in the near future led by growth of the youth segment and internet-based applications.”
Bhargava unspooled a host of Airtel services. Among these are “Apps Central” that can convert any feature phone into a smartphone through a simple download and thereafter customers simply ‘click to buy’ directly from their mobile wallet.
The other interesting service is ‘Wall Street Journal’ which seeks to offer contextual and personalized business content on sections like markets, portfolio, investing and lifestyle.
