Panasonic India to relaunch Sanyo brand

KOLKATA - Panasonic India is all set to relaunch Japanese consumer durable brand Sanyo in the country by April next year, a top official said here Friday.

“We want to market Sanyo brand in tier II and tier III cities in the country while Panasonic will penetrate the metro and other big cities,” Manish Sharma, director (marketing) of Panasonic India said at a press meet.

Panasonic plans to project Sanyo as a mass market brand in the country.

Panasonic had bought the Sanyo brand for $9 billion.

Panasonic would introduce sound system, LCD, refrigerators and washing machines under Sanyo brand, Sharma said.

Talking about the business of the company in India, he said the company is eyeing $2 billion turnover from Indian operations by 2012. The company is also expecting Rs.3,200 crore turnover this year as a group in the country.

The consumer durable segment accounts for 65 percent of Panasonic’s turnover in India.