Idea hopes to draw numbers from portability regime

Wednesday, November 24, 2010

NEW DELHI - Telecom service provider Idea Cellular is confident of attracting a large number of users after the rollout of mobile number portability (MNP), an official said Wednesday.

“Our focus is to provide good network and customer services. Though we are not launching any new plan or tariff package, we are confident that large number of customers who want to have better network would switch to Idea,” the firm’s chief corporate affairs officer Rajat Mukarji told IANS.

The much awaited MNP, which allows subscribers to change their mobile operators while retaining their old numbers, will be inaugurated Thursday in Rohtak district of Haryana.

Idea, owned by the Aditya Birla Group, is also the first operator to launch TV commercials prior to MNP launch, asking users to change their connections.

The company is also planning to increase the number of its service centres.

“Currently, we have over 2,700 service centres. We are planning to increase the number to over 3,000 by the end of March 2011,” he said.

According to Cellular Operators Association of India (COAI), Idea has over 76 million subscribers.

“The company is adding over 2 million subscribers every month. Though MNP would not be the sole driving force to draw customers, it would definitely make a difference in the coming days,” added Mukarji.

Filed under: Economy

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