Hershey In Court Battle Over iPhone Application
By Tias, Gaea News NetworkWednesday, September 15, 2010
HARRISBURG (GaeaTimes.com)- A federal court judge will decide whether Hershey’s new iPhone application violates the copyright of another company. In what can only be described as a battle for ‘virtual hot chocolate supremacy’, Hottrix LLC and chocolate giant Hershey’s are fighting over the iPhone applications by their respective companies, both of which involve the making of virtual chocolate milk.
Hershey has filed a complaint against Hottrix after the company sent the chocolate a ‘cease and desist letter’ which said that it was infringing upon the company’s copyright. Hershey was quick to retaliate by filing a complaint against the company and claiming that its application did not infringe on the copyright as claimed. Hershey has also pointed out the differences between the two applications and said that theirs has a virtual red and white straw that is seen on the real bottles of Hershey’s syrups. The straw, when pressed by the user makes a slurping sound. For the Hottrix application users the iPhone should be held upside down to empty the glass (which is the phone in fact).
The lawyer for Hottrix has revealed that his client has filed a countersuit immediately and will do anything to defend their trademark. Considering that the Hottrix application called iMilk costs $3 and the Hershey application is free, a lot is at stake for Hottrix. The lawyer claimed that the company generated 8 figure revenue through the application. He insisted that it was almost the same application and only adding a red and white straw does not make much of a difference. Hershey Co. is yet to comment on the matter.
Tags: Harrisburg, Hershey, Hot Chocolate, Hottrix, iMilk, Iphone, Pennsylvania, United States