Hyundai to be Official car partner for World Cup 2011

Tuesday, February 8, 2011

New Delhi,Feb.8 (ANI-Business Wire India): Hyundai Motor India Limited (HMIL), the largest exporter and second largest car manufacturer in India, today announced that HMIL will be the official car partner for the ICC Cricket World Cup 2011. Hyundai will also be the official car partner for the International Cricket Council (ICC) from 2011 to 2015, with exclusive category rights.

Speaking on this announcement, H W Park, MD and CEO, HMIL said, “I am pleased to announce our partnership with the International Cricket Council. The ICC Cricket World Cup is one of the biggest sporting extravaganzas, and we are proud to be a part of this event.

Ground transportation is critical to the successful staging of an international event like the ICC Cricket World Cup and Hyundai will endeavour to provide the best and the most luxurious transportation option for the players, officials and VIP guests. Hyundai shares ICC’s deep-rooted passion for cricket and remains committed to supporting the game in the future as well”.

Under this agreement, ICC officials, players and VIP guests will use Hyundai cars for official transportation for the entire duration of the ICC Cricket World Cup 2011 and the contract extends till 2015. In addition to the World Cup, Hyundai will also be transport partners for the Women’s World Cup and the T20 championship.

The fleet includes the best-selling i10, the luxurious SUV Santa Fe, the powerful Verna Transform and the international favourite - the Sonata Transform.

As a dynamic automotive brand, HMIL has always been connected with sports enthusiasts. Hyundai is also the official transport partner for the FIFA World Cup and it was formerly the naming rights sponsor for the ICC Cricket Awards. With this tie-up, Hyundai aims to continue its association with popular sports like cricket and football.

To generate excitement among its large customer base, HMIL proposes to conduct activities like “Hyundai Fan Park” where its customers can get together and watch the matches live on large screen TV and also in the process enjoy refreshments and win tickets for the matches.

During the World Cup, HMIL will undertake many promotional activities to heighten the enthusiasm and excitement among the ‘cricket crazy’ people of the country. (ANI)

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