ZEDO signs Pictas interactive in Europe

SAN FRANCISCO/MUMBAI - ZEDO Inc., the largest privately held ad server in the US, today announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide.

ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built in ad network optimization, behavioral targeting data and a self service platform.

Oana Dereli, Managing Partner at Pictas Group said, “The difference between Pictas Interactive and the other Eastern European ad networks is the fact that we deliver real targeted advertising, which benefits our clients. The future prospects look brighter. Several great formats that ZEDO offers have already been rolled out to the ad network. We are very happy that our clients now have access to the ZEDO platform to get informed in real time about the campaign status and make quick changes, if necessary.”

“ZEDO is excited by the demand in Europe.” said Amit Pai, Head of European Sales. “We plan to make ZEDO the largest privately held ad server in Europe. ZEDO has formed powerful strategic partnerships and continues to sign new customers on a weekly basis.” (ANI)