Bajaj Finserv Offers New Brand

DELHI, INDIA (GaeaTimes.com)- Bajaj Finserv which happens to be a financial service company for Bajaj Group has declared a new brand identity targeted towards all its group companies. Reportedly, Bajaj Finserv operates to offer life insurances through Bajaj Allianz General Insurance and Bajaj Allianz Life Insurance. Besides, Bajaj Finserv also caters to automobile finance through Bajaj Auto Finance.

However, now the company has declared that both Bajaj Auto Finance and Bajaj Finserv Wealth Management shall work together to launch Bajaj Financial Solutions in Q2 (Quarter 2) for the year 2010. Reportedly, the decision to launch Bajaj Financial Solutions fulfills the company’s aspiration to come up with an offering of financial services which shall follow the same business ideals as of Bajaj Auto Finance ; Innovation, Efficiency and Reliability to make sure it caters to the customers in need with the very best of quality products and services.

Bajaj Fiserv’s Managing Director Sanjeev Bajaj told the media about the decision of the company which shall soon gain grounds with the similar values of other Bajaj concerns. Together they shall aim at achieving the same consumer experience directed towards an all round profitable growth for Bajaj Finserv. It was also told that Bajaj Finserv shall make use of the same Logo of Bajaj which establishes the identity of the brand in the market for any product or services from Bajaj. It’s evident that Bajaj Finserv is aiming to carve out a single entity monolithic brand in the nation which shall be banking upon its financial services at large. This very move of Bajaj Finserv shall also enable any customer belonging to any Bajaj Group of Companies to go ahead and relate themselves with Bajaj Finserv.