Paul Writer launches India’s first community for B2B marketers

Friday, September 17, 2010

Bangalore (Karnataka), Sept.17 (ANI-Business Wire India): Paul Writer has launched India’s first community dedicated to B2B marketers at nvisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location, the site has already garnered over 21000 views since going live for beta testing.

“Our aim is to have become the platform of choice for B2B marketers for collaboration, knowledge sharing, and continuous learning, so that the industry as a whole benefits,” said Jessie Paul, founder and CEO of Paul Writer, on Thursday.

“At the broader level, by involving marketing service providers, showcasing relevant technologies, and providing advisory and educational services, we hope to create a vibrant eco-system that enriches India’s B2B marketing infrastructure, and leads to the creation of more global brands,” Paul added.

The community was launched during a conference on “Transforming to a Marketing Superpower: Revive, Renew, Regroup”.

The speakers included eminent industry leaders like Hari V. Krishnan, Country Manager - India, LinkedIn, Jeremy Cooper, RVP - Marketing, Asia-Pacific, and Sumit Virmani, Head Marketing - Products and Platforms, Infosys Technologies.

The marketing platform was launched with a unique unveiling by Nakul Shenoy, one of India’s leading user experience evangelists, also a world-class psychic entertainer.

Paul Writer aims to enhance the marketing infrastructure of India through advisory, community building and professional development. (ANI)

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