Gulf Oil and CarWale flag off all-India drive

Friday, February 5, 2010

MUMBAI - Gulf Oil and CarWale have flagged off the Gulf CarWale Endurance Run - a 16 day drive around the country along the Golden Quadrilateral.

The drive began at Mumbai, and will see a three member team from CarWale, consisting of Kartik Ganesh (Editor), Rachit Hirani (Reporter) and Pawan Dagia (Photographer) cover 7,000+ kms along the Golden Quadrilateral route. Literally reaching out to all 4 corners of India, they will pass through Ahmedabad, Delhi, Kanpur, Kolkata, Hyderabad, Chennai and Bangalore over the next 2 weeks before returning back to Mumbai on 19 February 2010.

There are 2 key facets to this drive -

1. The CarWale team is attempting this drive on a vehicle with just a 600cc engine - and this is the first time that such a long drive has been attempted on a car with an engine so small

2. Gulf Oil’s globally proven new generation lubricants specially designed for such small vehicles will be used in the car to combat the harsh Indian conditions. The CarWale team will also meet several Gulf Oil merchants along the route to showcase the benefits of these new lubricants.

Speaking at the flag off of the Gulf CarWale Endurance run, Mr. Ravi Chawla, President - Lubes Business, Gulf Oil Corporation Ltd. said “This is the first Nano car in the world that has been branded in Gulf Colours. The Endurance run epitomizes the core values of the Gulf Brand - ENDURANCE, CARE, COURAGE, INSPIRATION and YOUTH. The car has been charged with the latest generation Gulf Lubricants to enable it to endure the arduous run through treacherous roads and extreme climatic conditions.”

Kartik Ganesh, Editor for CarWale and also the lead driver of the team, said, “The Endurance Drive, in a true sense, tests the spunk of a little car in the changing geographies of India. And we will constantly be posting updates, photos and videos on as well as through social networking sites like twitter and facebook etc. We are quite excited about the whole thing - 5th gear action as we call it.”

The progress of the team can be tracked live at www.carwale.comalong with latest photographs, videos, blog posts, and tweets being posted regularly by the Drive Team even as they are on the road. (ANI)

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