Buy-one-get-two free offers increase 4 times in a year

Sunday, November 7, 2010

LONDON - With more competition brewing, it’s a win-win situation for the customers as the buy-one-get-two-free supermarket offers have increased four times in a year.

The deals follow the “bogof”-buy one get one free-which drew criticism for adding to food wastage and the amount of packaging sent to landfill.

According to Grocer magazine, the new get-two-free deals have increased from 36 to 132 across the ‘big four’ supermarkets, or 266 per cent, in the year to date.

The deals were mostly seen on snacks, cakes and pastries, dairy products, baby items, household goods, impulse lines, and frozen and tinned goods.

“These deals have increased phenomenally over the past two years. This offer could work extremely well in categories where products can be stored for future use,” the Scotsman quoted Kay Staniland of promotion analysts Assosia, as saying.

The number of ‘better than half price’ deals had also increased, to the 2,374 displayed already from the 2,132 on offer this time last year.

Aidan Bocci, of industry consultants Commercial Advantage, said he expected the number of buy-one-get-two-free deals to increase well into next year.

“There was a brief respite in the past six months where consumers felt a bit more stability. But with the public sector job cuts and next year’s VAT rise, people are now realising this is going to be a five-year struggle,” he said. (ANI)

Filed under: Business

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