The North Face settles lawsuit with The South Butt, Mo. teen’s company selling parody clothes

By AP
Friday, April 9, 2010

North Face, South Butt reach settlement in lawsuit

ST. LOUIS — The North Face Apparel Corp. has settled its lawsuit against The South Butt, a company started by a Missouri teenager that markets parody clothing.

The agreement entered in federal court Friday didn’t disclose terms. An attorney for The South Butt said it was an amicable resolution. The North Face attorneys declined comment.

The South Butt was started two year ago by Jimmy Winkelmann of suburban St. Louis, now a college freshman. The company put out products with the tag line, “Never Stop Relaxing,” a parody of The North Face line, “Never Stop Exploring.”

The North Face sued in December to stop The South Butt from making, marketing and selling its fleeces, T-shirts and shorts.

The South Butt Web site was still offering the products Friday.

On the Net:

www.thesouthbutt.com

www.thenorthface.com

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