Pfizer sees new animal drugs and vaccines, genetic testing for cattle, as growth sources
By APThursday, September 16, 2010
Pfizer seeking to boost animal health sales
PET MEDS: Giant drugmaker Pfizer Inc. is mining the growing market for medicines for pets and livestock with multiple efforts to boost revenue.
SALES STRATEGIES: The company is expanding sales in the growing market for pet medicine in emerging markets, creating new vaccines and drugs, and helping livestock farmers cut costs and produce top-quality meat, using its genetic tests to aid in decisions about breeding, feed regimens and other issues.
GROWTH TARGET: Pfizer is aiming to grow the unit’s sales more than the industry average of about 5 percent a year.
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