Reliance Communications Launching 3G Service

By Arnab Ghosh, Gaea News Network
Tuesday, December 14, 2010

MUMBAI, INDIA ( Reliance Communications which is one of the top mobile network service providers in India has launched its 3G service in Kolkata, Delhi, Chandigarh and Mumbai. It is the second private operator after Tata Docomo to roll out 3G Mobile service in India. The 3G service will gradually be rolled out in 13 telecom circles by the end of the next year. Reliance Communications’ WirelessBusiness head Syed Safawi said on the launch of 3G service that the company will offer category best 3G wireless network. He further added that “Reliance 3G places us in a unique position with our suite of offerings covering 3G, CDMA, GSM and Mobile Broadband Data Services on the wireless platform”.

To offer the existing and new customers a superior and media rich 3G network experience, Reliance Communications has teamed up with a number of organizations such as Facebook, Universal Music, Nokia and Ericsson etc. A few months ago the company bought 3G spectrum rights for a whopping INR 8,585 crore. However, the company has said that unlike rival Tata Docomo it will not resort to aggressive pricing to woo the users to 3G service. On the contrary the company will focus on giving the customers the best value for their money by offering bundles of add on and seamless high speed data service.

Reliance Communications spokespersons said that existing 2G customers will be made to shift to 3G enabled sets without extra cost in ear future. However,the migration process may take up some months. The competition will become intense when more private players will unveil their 3G service in various telecom circles in India.

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