Watch maker Tag Heuer to ‘assess’ relationship with Tiger Woods in coming weeks
By APMonday, December 14, 2009
Tag Heuer to assess relationship with Tiger Woods
NEW YORK — Swiss watch maker Tag Heuer said it will spend the next few weeks assessing its relationship with golfer Tiger Woods.
The statement from the company Monday afternoon marked a less enthusiastic stance about the world’s richest athlete, who endorses the company’s watches, than earlier in the day.
That’s when a spokeswoman told The Associated Press the company would continue with Woods, whom she called “the best in his domain.”
The luxury watchmaker’s new statement Monday says that because of Woods’ indefinite leave from golf, it is examining its long-term relationship with him.
The statement comes a day after consulting firm Accenture dropped ties with Woods.
Woods announced Friday he is taking an indefinite leave from golf to work on his marriage after allegations of infidelity surfaced in recent weeks.