GSI Commerce names Chris Saridakis CEO of marketing services unit

GSI Commerce names head of marketing services

SAN FRANCISCO — Retail Web site operator GSI Commerce Inc. said Wednesday that it named Chris Saridakis as the head of its marketing services division, where he will lead its e-Dialog and TrueAction businesses.

Saridakis will also be in charge of the division’s expansion and future acquisitions, the company said.

The unit had $127.6 million in revenue last year; GSI Commerce’s total revenue for 2009 was $1 billion.

Saridakis previously worked as the chief digital officer and head of marketing services at Gannett Co. He will join GSI on May 17.

Shares rose 32 cents to close at $29.24.