At a Glance: Some retailers want shoppers to start thinking Christmas early, even in July
By APMonday, July 19, 2010
At a Glance: Retailers’ early Christmas push
Christmas is a key season for merchants so many believe it’s best to get shoppers to think about gift buying early. Even in July.
A look at some retailers that are rolling out Santa’s sleigh in the summer heat:
— Target Corp. is holding a one-day online sale starting Friday at 3 a.m. EDT on 500 items from clothing to Blu-ray disc players.
— Sears.com and Kmart.com shoppers are invited to “Christmas Lane” to shop for lights, ornaments and outdoor decor. Their websites are temporarily offering free shipping on all orders worth $39 or more. In more than 500 Sears stores, holiday tunes will be playing at least through July 25 in the seasonal aisles.
— Toys R Us is promoting its summertime discounts more heavily than last year with deals of the day and free shipping through Saturday.
