GSI E-Commerce Solution Crashes Badly!

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NEW YORK (GaeaTimes.com) — GSI Commerce shares are rolling down the hills. If this continues, soon the company will be wrecked. Reportedly, the company officials looked worried about the situation and are trying their best to mend things up. The owner of the company has come up with an unique strategy to save the company.

Shares of GSI Commerce (ticker: GSIC) are trading down 5.4% to $27.82. Volume so far today is 211 thousand shares compared to the 3-month average daily volume of 816 thousand shares. The estimated loss to GSI Commerce this time was around 25 million dollars.

Generally, to get rid of this kind of loss almost all companies fire some employees and then wait for the stock prices to bounce back. On the contrary, the big boss of GSI Commerce chose to incorporate PR in his bounce back strategy and didn’t sack even a single employee of the company.

GSI Commerce is an e-commerce company specializing in creating, developing and running online shopping sites for brick and mortar brands and retailers. It contracts with companies such as Zales, iRobot, Palm Inc. Timberland, Ace Hardware, Sports Authority, Dick’s Sporting Goods, RadioShack, and Toys “R” Us.

Though the strategy played by the owner is yet to be validated, on his choice the famed news papers have already started off with publishing it. The company was in news previously for acquiring Fetchback on June 1st 2010. Reportedly, the company gained 90% in the past 63 days before todays downfall.

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