American bicycle manufacturer Trek to sponsor team led by Tour de France runner-up SchleckBy AP
Thursday, September 2, 2010
Trek to sponsor Schleck-led cycling team
WATERLOO, Wis. — American bicycle manufacturer Trek will sponsor the new pro cycling team led by two-time Tour de France runner-up Andy Schleck.
Schleck and his brother Frank announced earlier this season that they would leave the Saxo Bank team to start their own team based in their native Luxembourg beginning in 2011.
The deal with Trek was announced Thursday.
Trek has provided bikes for Lance Armstrong’s teams for years, including his Radio Shack team that competed in this year’s Tour de France. Trek will continue to provide bikes for Radio Shack next season, even though Armstrong has announced he is retiring.
The new Luxembourg-based team has yet to announce its full roster and title sponsor.
Tags: Corporate Sponsorship, Cycling, Events, Men's Cycling, North America, Road Cycling, Sports Business, Tour De France, United States, Waterloo, Wisconsin