Alaska Air Group seeking to boost revenue through Web site sales, focus on Portland, Ore.

Alaska Air wants to gain revenue through Web sales

ATLANTA — Alaska Air Group wants to boost revenue next year by increasing sales on its Web site, continuing to focus on improving customer service and gaining market share in Portland, Ore.

Chief Financial Officer Glenn Johnson says the parent company of Alaska Airlines and Horizon Air has been working hard to improve on-time performance.

He told investors at a conference in New York on Wednesday that the company is remaining disciplined in terms of capacity, which is measured by the available seats an airline offers times the miles flown.

Alaska Airlines’ capacity is expected to increase 1 percent to 2 percent in 2010, while Horizon Air’s capacity is expected to be flat.

The company has a partnership with Delta Air Lines, the world’s biggest airline.