Supergirl signs on to sponsor Nastia Liukin’s new meet for up-and-coming gymnasts
By Nancy Armour, APTuesday, January 19, 2010
Nastia Liukin’s new meet to partner with Supergirl
Nastia Liukin and Supergirl are teaming up.
The Olympic gymnastics champion and Warner Bros. will announce Tuesday that Supergirl, the brand based on the DC Comics character, will sponsor the first Nastia Liukin Cup, a meet for 36 up-and-coming gymnasts. The event is scheduled for March 5 at the DCU Center in Worcester, Mass., in conjunction with the elite American Cup, and will be shown on Universal Sports.
Liukin is hoping the partnership with Supergirl will help spread the message that participation in sports can empower young girls. Supergirl already sponsors the Supergirl Jam, an action sports event just for girls.
Filed under: Corporate, Corporate News
Tags: Corporate Sponsorship, Gymnastics, Sports, Sports Business, Women's Gymnastics, Women's Sports
Tags: Corporate Sponsorship, Gymnastics, Sports, Sports Business, Women's Gymnastics, Women's Sports
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