Too much trash coming from Hollywood? Studios collectively cut trash productionBy AP
Wednesday, April 21, 2010
Hollywood studios cut trash production
LOS ANGELES — Hollywood is producing less trash these days — 40 million pounds less.
The Solid Waste Task Force says major movie studios collectively diverted 66 percent of studio sets and other solid waste from landfills in an industrywide effort to be more environmentally friendly.
MPAA President Bob Pisano said Wednesday the joint effort by the Motion Picture Association of America and the Alliance of Motion Picture and Television Producers has reached “an all-time high” in recycling and reusing since it began in the early 1990s.
Disney will donate of a portion of ticket sales for its new film “Oceans” to support coral reef conservation. Fox is marking Earth Day’s 40th anniversary and the DVD release of “Avatar” with a pledge to plant a million trees around the world by the end of 2010.