GM dumps agency that coined “See the U.S.A. in Your Chevrolet” theme, ending 91-year relation
By APFriday, April 23, 2010
GM replaces longtime Chevrolet advertising agency
DETROIT — The agency that created the line “See the U.S.A. in Your Chevrolet” and other memorable ad campaigns for the car brand over the past 91 years is being replaced.
General Motors Co. said Friday it is shifting the Chevrolet ad business from Campbell-Ewald of suburban Detroit to Publicis Worldwide.
Campbell-Ewald has been the Chevrolet ad agency since 1919. Its other ad themes for Chevy have included “Heartbeat of America” and “Like a Rock.”
GM thanked Campbell-Ewald for its years of service.
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