Bharti Airtel Launches ‘Airtel Money’ Service

By Arnab Ghosh, Gaea News Network
Wednesday, February 2, 2011

MUMBAI, INDIA ( Bharti Airtel the leading GSM mobile service operator in India launched its innovative ‘Airtel money’ service on Monday that is going to change the way people pay their bills. With this service the Airtel service users would be able to make payments of various bills using their cellphones. There will be no need to carry cash or credit card. This is the first ever mobile wallet service rolled out by any mobile service operator in India. As of now the service is available for the customers in Gurgaon but the company has assured that it will be rolled out in other telecom circles gradually.

The Airtel money service is not complicated at all. The users first need to load cash on their mobile accounts from the nearby Airtel retail outlets. Using this balance they can make payments for various services like gas, electricity etc. The convenience offered by this newly launched service is awesome. The users can order movie tickets online sitting at their home. The President of Bharti Airtel’s Mobile Services Mr. Atul Bindal said “We see a huge potential for mCommerce services in India and are confident that the launch of Airtel money will facilitate a paradigm shift in the way consumers transact”.

Last year the reserve Bank of India granted Airtel the permission to make use of the mobile wallet service. In Gurgaon Bharti Airtel has already collaborated with a number of retail outlets where this unique mode of payment will be accepted. However, a subscriber can pay for services or buy products worth INR 5000 a day using this service.

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