Report: Hawaii hotels lost $741M last year, $1.1B since tourism slump began in 2008

By AP
Tuesday, February 16, 2010

Report: Hawaii hotels lost $741M last year

HONOLULU — A new report says hotels in Hawaii lost $741 million last year, $1.1 billion since the tourism slump began in 2008.

The report by the industry consulting firm Hospitality Advisors LLC says hotel occupancy throughout the state averaged 66.5 percent in 2009. That’s down from 70.5 percent in 2008.

Hospitality Advisors says last year’s rate was the lowest since it began reporting hotel data in 1987.

Company President and Chief Executive Officer Joseph Toy says 2009 was a tough year for the visitor industry in Hawaii and across the nation.

He says the speed and depth of the downturn was unprecedented, and the hotel industry has never experienced the level of rate discounting that is continuing.

Hotels have been heavily discounting room rates to generate demand.

Discussion

Milan Moravec
February 18, 2010: 4:59 pm

Maui Hawaii: Activity, food prices are hurting visitors

A tourism executive said, “We haven’t seen such revenue and visitor declines in Maui since we’ve been keeping records.”

A fresh sign of the woes are being unleashed by a Maui economy mired in boom-time pricing marketing and the Great Recession.

Those vacationing on Maui are, unfortunately, not finding ways to reduce their restaurant and activities expenses once here. Visitor confidence in finding reasonably priced activities and restaurants in Lahaina/Kaanapali is exceptionally low.

Next year will not be any better than this year if the needs of visitors cannot be met.

Milan Moravec

Lahaina

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :