Jay-Z and New York Yankees team up on co-branded merchandise to be sold at Yankee Stadium
By APFriday, August 27, 2010
Yankees, Jay-Z team up on co-branded merchandise
NEW YORK — Get your New York Yankees hats here — with a Jay-Z logo.
The hip-hop mogul is teaming up with his favorite baseball squad on co-branded clothes that will be sold exclusively at Yankee Stadium beginning next week. All the items, from baseball caps to T-shirts and hooded sweat shirts, will feature Yankees and Jay-Z logos.
In a news release Thursday, the Yankees said the attire was created to commemorate the first official concerts at the new Yankee Stadium on Sept. 13 and 14, when Jay-Z and Eminem will co-headline.
The shows mark the second half of their “Home and Home” tour, following joint performances at Detroit’s Comerica Park on Sept. 3 and Sept. 4.
The new merchandise will be available at Yankee Stadium from Aug. 30 to Sept. 14.
Tags: Arts And Entertainment, Music, New York, New York City, North America, Sales And Marketing, Sports, Sports Apparel, Sports Business, United States