Hard Rock Cafe sues Hard Rock hotel in Vegas over use of name, says hotel devalues moniker

By Oskar Garcia, AP
Thursday, September 23, 2010

Hard Rock Cafe sues Vegas hotel with same name

LAS VEGAS — Owners of the Hard Rock Cafe restaurant chain are suing owners of the Hard Rock Hotel & Casino in Las Vegas over its name, saying the casino’s party image has damaged the moniker enough to justify ending a 14-year-old licensing agreement.

Lawyers for Orlando-based Hard Rock Cafe International Inc. said in the lawsuit filed Tuesday in federal court in New York that the cable reality show “Rehab: Party at the Hard Rock Hotel” on truTV puts its brand in a bad light.

The lawsuit says the show portrays the hotel-casino as a place that “revels in drunken debauchery” and other actions that most people would find offensive.

A spokeswoman for the hotel did not immediately return a message Thursday seeking comment from The Associated Press.

The hotel is owned by Morgans Hotel Group Co.

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