Splendor Pro Launched By Hero Honda

By Arnab Ghosh, Gaea News Network
Tuesday, September 28, 2010

DELHI, INDIA (GaeaTimes.com)- Hero Honda the biggest two wheeler maker in India has launched a new variant of its popular model Splendor with an attractive price tag. Earlier also the company launched several variants of the model and all of the models managed to get applause from the buyers. The changes are not ground breaking but the model does come with enhanced fuel economy and a beefier engine. The battery and headlamp are also better compared to its predecessor. The price of the new model Splendor Pro is just INR 800 more than the older model.

The company is launching the new model titled Splendor Pro as an attempt to thwart the advances being made by rival Bajaj Auto which is getting good response to its entry level models in recent times. The share of Hero Honda in entry level bike segment has taken a nosedive. While it had a whopping share of 82 percent in this segment the last year, this year its margin stands at 70 percent. The company has selected the upcoming festive season to launch the new model.

The new model from Hero Honda comes in two variants and the price varies from INR 39950 and INR 41950. Anil Dua the Senior VP of sales and Marketing of Hero Honda said that the company is upbeat about this model. Hero Honda plans to make the Splendor Pro available countrywide through its massive network of 4000 plus sales and service centers. The new model looks trendy and has a power start feature that is likely to find favor with the customers thinks the company.

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