Census preparations wasted millions as temps collected checks for excessive travel, training

Audit finds US census preparations wasted millions

WASHINGTON — The Census Bureau wasted millions of dollars in preparation for its 2010 population count, including thousands of temporary employees who picked up $300 checks without performing work and others who overbilled for travel costs.

Federal investigators caution the excessive charges could multiply once the $15 billion headcount begins in earnest next month unless the agency imposes tighter spending controls, according to excerpts of a forthcoming audit obtained by The Associated Press.

On a positive note, investigators backed the Census Bureau’s decision to spend $133 million on its advertising campaign, saying it was appropriate to boost public awareness. The spending included a $2.5 million Super Bowl spot that some Republicans had criticized as wasteful.

The findings by Todd Zinser, the Commerce Department’s inspector general, highlight the difficult balancing act for the Census Bureau as it takes on the Herculean task of manually counting the nation’s 300 million residents amid a backdrop of record levels of government debt.

Because the population count, done every 10 years, is used to distribute U.S. House seats and billions in federal aid, many states are pushing for all-out government efforts in outreach since there is little margin for error — particularly for Democratic-leaning minorities and the poor, who tend to be undercounted. At the same time, the national headcount will employ 1 million temporary workers and is the most expensive ever, making it a visible sign of rising government spending.

The federal hiring has been widely touted by the government as providing a lift to the nation’s sagging employment rate — but investigators found it also had waste.

The audit, scheduled to be released next week, examined the Census Bureau’s address-canvassing operation last fall, in which 140,000 temporary workers walked block by block to update the government’s mailing lists and maps.

While the project finished ahead of schedule, Census director Robert Groves in October acknowledged the costs had ballooned $88 million higher than the original estimate of $356 million, an overrun of 25 percent. He cited faulty assumptions in the bureau’s cost estimates.

Among the waste found by investigators:

—More than 10,000 census employees were paid over $300 apiece to attend training for the massive address-canvassing effort, but they quit or were otherwise let go before they could perform any work. Cost: $3 million.

—Another 5,000 employees collected $300 for the same training, and then worked a single day or less. Cost $1.5 million.

—Twenty-three temporary census employees were paid for car mileage costs at 55 cents a mile, even though the number of miles they reported driving per hour exceeded the total number of hours they actually worked.

—Another 581 employees who spent the majority of their time driving instead of conducting field work also received full mileage reimbursements, which investigators called questionable.

Census regional offices that had mileage costs exceeding their planned budgets included Atlanta; Charlotte, N.C.; Chicago; Dallas; Denver; Detroit; Kansas City and Seattle.

Most of the nation will receive census forms in mid-March, and the Census Bureau is asking residents to return them by April. For those who fail to respond, the government will dispatch some 700,000 temporary workers to visit homes in May.

In response to cost overruns, Groves has said he would work to prevent expenses from ballooning further and reevaluate budget estimates for the entire census operation. He has made clear his goal of returning tens of millions of dollars to government coffers by motivating more U.S. residents to mail in their form, which avoids costly follow-up visits by census takers.

As to the Super Bowl ads, Republicans including Sen. John McCain, R-Ariz., have questioned the $2.5 million purchase, which included two 30-second pregame spots, on-air mentions and a 30-second ad during the third-quarter.

The ads, featuring Ed Begley Jr. humorously extolling a new project called a “Snapshot of America,” was widely panned as weak and ineffective by media critics.

“There is a general move in the United States toward more government involvement in the economy. Seeing the U.S. Census spot gives us little confidence that this is going to solve our issues,” blogged Tim Calkins and Derek Rucker, both marketing professors at Northwestern’s Kellogg School of Management.

The inspector general’s report said the census advertising was consistent with the government’s goals of boosting participation in the count. The agency has said that if 1 percent of Super Bowl viewers change their minds and mail in their form, it will save taxpayers $25 million to $30 million in follow-up costs.

On the Net:

Video clips of some 2010 census ads: tinyurl.com/ycbuq7z

2010 census: 2010.census.gov/2010census/

Kellogg School of Management’s review blog: kelloggsuperbowlreview.wordpress.com/