Estee Lauder Fabrizio Freda CEO discusses new products in developmentBy AP
Thursday, January 28, 2010
On the Call: Estee Lauder CEO
NEW YORK — Cosmetics maker Estee Lauder reported a strong second-quarter profit and its first sales increase in a year on Thursday.
CEO Fabrizio Freda discussed products the company plans to introduce in the next 12 months, including several intended to appeal to women of a range of ethnicities, during a conference call with investors.
“Our biggest new product achievement this fiscal year, has been the Estee Lauder brand Advanced Night Repair which was formulated to appeal to many skin types. Now we are advancing and fine-tuning our effort at our regional innovation centers in Asia and Europe to create locally relevant products for multicultural consumers. …
In the current third quarter Clinique Even Better Clinical Dark Spot Corrector will be a major global rollout supported by a comprehensive, integrated, multimedia, multiyear effort including print, digital and national television advertising, in North America and Europe. This product combats uneven skin tone, a large concern among many ethnicities around the world.”
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