London Olympic organizer Sebastian Coe backs BP’s sponsorship of 2012 Games
By APFriday, June 11, 2010
London Olympic chief Coe backs BP sponsorship
LONDON — London Olympics organizing chief Sebastian Coe says he has confidence in BP’s continued sponsorship of the 2012 Games.
The troubled oil company is a top-tier sponsor of the London Olympics in a deal valued at around $58 million. BP has come under criticism in the United States for its handling of the massive oil spill in the Gulf of Mexico.
Coe described BP on Friday as a “valued and trusted partner.” He says “they clearly have a big issue to deal with and are dealing with it as a world-class company.”
BP became a London Olympic sponsor in July 2008. The company is also a sponsor of the U.S. Olympic Committee.
Tags: Corporate Sponsorship, England, Europe, Events, London, Sports, Sports Business, United Kingdom, Western Europe
June 25, 2010: 5:10 am
Coe is right to still back BP. What has happened is a very unfortunate mistake and should not harm the trustworthiness of the company as a whole. |
Jay