Armani Eyes Hotel Arm Expansion
By Arnab Ghosh, Gaea News NetworkFriday, October 8, 2010
DUBAI, UNITED ARAB EMIRATES (GaeaTimes.com)- The fans of luxurious fashion brand Armani have reasons to feel elated. The Fashion empire is now stepping into hospitality industry and it has announced that the third hotel with its brand name will come up in Paris, which is the Mecca of Fashion. The first Armani hotel opened this year to fanfare at the coveted Burj Khalifa in Dubai and the excitement surrounding the hotel is yet to subside. The second Armani hotel is in progress and it is in Milan which is also the Armani hometown. It will be opened sometime in next year as it has been announced. Armani is stepping into the hotel business in collaboration with famous Emmar Hotels & Resorts Company.
It was 6 years back when Armani announced of the collaboration with the Emmar Hotels & Resorts. The two behemoths agreed to set up luxury hotels in some of the prime locations of the world. After the two upcoming hotels in Milan and Paris are opened the brand plans to opt for New York as the 4th destination. A media entity based in Italy recently reported that the Armani group acquired a Greek island at a cost of 191 million euros. The CEO of Emaar Hotels and Resorts Company, Mark Dardenne said in an interview that the Paris based hotel is being designed now.
Armani will leave no stone unturned to ensure that the hotels opened under its banner get the limelight they deserve. The response to the first Armani Hotel has been heartwarming. Since Dubai is the hotspot for business behemoths and celebrities, the Armani hotel will soon get elite visitors frequently.
